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Top related persons:
Laurie Lam - 1 Lam - 1 Twitch - 1 TikTok - 1 TikTokers - 1 Larissa Jensen - 1 Jennifer Coolidge - 1 Mike White - 1
Top related locs:
E.l.f
Top related orgs:
longtime L'Oreal - 1 Business - 1 Bowl - 1 TV - 1

Search resuls for: "Laurie Lam"


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☆ A top E.l.f. Beauty marketer reveals how the beauty brand uses platforms like TikTok and Roblox to develop products and drive sales
  + stars: | 2023-11-30 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Beauty is known for making viral, lower-priced makeup products and promoting them on platforms like TikTok and Roblox. Besides Roblox, E.l.f. According to Circana's 2023 Makeup Consumer report, Twitch is a small but growing platform for driving makeup sales. Larissa Jensen, VP and global beauty industry advisor at research firm Circana, said that TikTok is a major driver in driving makeup sales. Fifty-two percent of makeup wearers said TikTok influenced their makeup purchases compared to 45% of makeup wearers who said that Instagram influenced their makeup purchases.
Persons: Laurie Lam, Lam, Twitch, TikTok, TikTokers, Larissa Jensen, Instagram, Jennifer Coolidge, Mike White, Coolidge Organizations: longtime L'Oreal, Business, Bowl, TV Locations: E.l.f
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